" Wait! I’ve got it. Let’s use the content from our old website!"
Pro-Tip:
Creating a NEW SITE using OLD CONTENT is like tearing down your house . . . and building a new one using the same wood and drywall.
"Ooooh. Yuck. Good point.
How about just using AI?"
Chat GPT is useful for some content. But not for everything.
Especially in a field like yours with unique industry knowledge, or things that a bot just will never know.
"Beep boop bop. Let's start fresh, then."
And THAT is where many marketing projects get STUCK.
Take a step back.
The reality is “building new marketing material” is really a by-product of the bigger, more important first task:
Developing CONTENT.
A rocket needs tons of fuel to lift off. After that, the journey is a lot more efficient.
Similarly, the content development phase of your new site takes the most work.
After than, everything gets easier.
"Understood.
So, now what?
Because this task still feels enormous.
Actually, even more daunting!"
We hear you.
We help small businesses & organizations tackle this most-important first step toward better marketing material.
We solve the biggest hurdles you face:
Discovering the big picture of your messaging
Simplfying complexity
Aligning your message with your business goals and your audience’s needs.
Creating & editing core written content
Curating or creating visual content
Managing schedules & accountability
We’ll seamlessly guide you through a process that’s a delightful blend of structure and fluidity.
When we're done
You’ll have exactly what you need to create any new marketing material you need quickly and efficiently.
Let’s start a conversation to explore our most popular services:
WRITTEN CONTENT
Refresh & Polish
We’ll assess your existing text for its intended use, editing, refining and creating whatever is necessary to flesh out your new marketing pieces.
Brand Alignment
Using our Big Picture Brand Framework, we’ll craft a updated messaging and visual strategy that finally connects your message with your audience.
SEO Optimized
Level up by putting your content through the rigor of SEO research and development to improve your organic searchability by your customers.
VISUAL CONTENT
Curated
Using a blend of your own current assets and stock photography, we’ll assemble a batch of visuals to create your new marketing material.
Created
Custom graphic design and/or photography to create a unique look for your business and a set of visual assets that are uniquely yours.
Imagine it:
If your website was a recipe, we make your content look like this. . .
NOW who's working smart?
What's Next?
With your new portfolio of content assets, your world opens up.
Feeling Creative?
You have have everything you need to DIY your own website or print pieces.
Still Need Help?
We can help with the next stages of building whatever you need.
About Us
With over 30 years in branding & creative services, we're passionate about helping clients clarify their message and overcome the hurdles of sharing their valuable story with their audience.